Product updates April 2024

Published on April 03, 2024
5 minute read

Today marks a significant milestone at Playlist Rankings as we unveil a feature that's been highly anticipated: search volume estimations!

Search volume estimation

Search volumes

Choosing the right keywords is essential for your playlist to reach and engage a wide audience. However, understanding which keywords are truly effective has always been a bit of a guessing game – until now. We've dedicated significant effort to develop a solution that demystifies this process for you.

Recognizing the absence of official search volume data from Spotify, we've turned to YouTube's search volumes for guidance. The rationale behind this is our belief that trends on YouTube are often mirrored on Spotify, offering a reliable barometer for what's resonating with audiences on both platforms.

We're aware that the exact search volumes might vary between YouTube and Spotify, which is why we've opted not to provide specific numbers. Instead, we've categorized keywords into five distinct tiers – very high, high, medium, low, and very low. This tiered system helps you gauge the relative popularity and trends of keywords, avoiding the confusion that can come with trying to interpret exact figures.

At present, our estimates are global, encompassing search volumes from across the globe. Recognizing the significance of localized insights, we're already on the path to offering country-specific volume estimates soon.

To further enhance your experience and make your keyword strategy more efficient, we've introduced a new filter on the playlist page. This addition enables you to easily sort and view keywords based on their estimated search volume, thus simplifying your keyword selection process and strategy development.

Keyword songs analysis

Thanks to your invaluable feedback, our Songs Analysis feature has evolved out of beta and is now exclusively available to our Pro users. This tool is designed to assist you in selecting the perfect tracks for your playlists.

New country added

In our continuous effort to provide comprehensive coverage, we're excited to announce that Greece has now been added to our list of countries, bringing our total to 23.

I can't wait for you to experience the benefits of the search volume estimation and discover how it can revolutionize your playlist curation. As always, your feedback, questions, or suggestions are not just welcome, but they’re what drive us forward.

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